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Marketing Glossary

Need help with marketing terminology? Our list of commonly used terms is the perfect resource to increase your knowledge.

A

A/B Testing

An A/B test is a method of randomly presenting 2 or more versions to a target audience. For example, a landing page, newsletter or design. With this test, you discover which version performs best to achieve business objectives.

Affiliate Marketing

Affiliate marketing is a way for companies to promote their products or services by partnering with others. The affiliate promotes the products and earns a commission for each sale made through their unique referral link.

B

BCC

Blind Carbon Copy (BCC) is a feature in email that allows you to send a copy of the email to someone without the other recipients knowing. It is useful for sending emails to a large group of people without revealing everyone's email address.

Blog

A blog is a type of website that consists of articles about specific or various topics. It can be used to attract more traffic to your website, or simply to express your thoughts and share it with the rest of the world.

Branding

Branding is the process of building a strong and positive perception of a brand. The goal is usually to differentiate from competitors and become the go-to brand.

C

CC

Carbon Copy (CC) is an email feature that allows you to send a copy of an email to someone in addition to the primary recipient.

Content Writing

Content writing is the process of creating written material for websites, blogs, social media, or other digital platforms. It involves planning, writing, editing and publishing content.

CTA

A Call to Action (CTA) encourages someone to take a specific action, such as clicking a button, filling out a form, or making a purchase. CTAs are often used in emails, websites and ads.

Customer Acquisition

Customer acquisition is the process of gaining new customers. It typically involves creating strategies and campaigns designed to attract potential customers, as well as engaging them in activities that ultimately lead to a sale.

G

Gift Card

A gift card is a card with a specified value that can be used to buy things at a specific store or website. It's often given as a present so that the receiver can choose themselves what they want to buy.

Google Ads

Google Ads is an online advertising platform where you can create ads that will appear in the Google search results. This way, you can reach potential customers who are searching for specific products or services on Google.

Google Analytics

Google Analytics is a tool that helps you track and analyse traffic and user behaviour on your website. It provides valuable insights into how visitors interact with your website.

Google Search Console

Google Search Console (GSC) is a tool with which you can see how your website is performing in Google. It shows traffic related data, and identifies any issues that may affect your site's rankings.

Guest Blogging

Guest blogging is when someone writes a blog post for someone else's website. The idea behind guest blogging is that the website receives valuable content, while the writer gets exposure for themselves or their own website.

H

Hyperlink

A hyperlink is a clickable link that takes you to another webpage or document. It is usually underlined and a different color than the surrounding text.

I

Inbound Marketing

Inbound marketing is a strategy that focuses on attracting potential customers to your business through creating valuable content and experiences. This can include things like blog posts, social media content, and email newsletters.

Influencer Marketing

Influencer marketing is getting people with a lot of followers on social media to promote your products or services. By partnering with influencers, you can reach a wider audience and increase sales.

L

Local Marketing

Local marketing entails online marketing activities to promote a business or product to people in a specific area, such as a city or neighbourhood. It is typically used by businesses with a physical shopfront, such as restaurants and hairdressers.

M

Marketing Funnel

A marketing funnel visualizes the process of turning potential customers into actual customers. A customer goes through multiple stages in the funnel, from the first time they interact with your brand to becoming a customer.

Marketing Mix

The marketing mix is a combination of strategies and tactics that a company uses to promote and sell its products or services. These include the 7 P's: product, price, place, promotion, physical evidence, people and process.

O

Outbound Marketing

Outbound marketing is a type of marketing where businesses initiate the contact with potential customers. For example, through telemarketing or radio ads.

P

PPC

Pay-Per-Click (PPC) is a type of online advertising. Every time someone clicks on your ad, you have to pay money. This can be an ad on search engines, websites, emails, social media and more.

S

SEA

Search Engine Advertising (SEA) is a type of marketing where you pay to have ads appear at the top of search engine results pages when people search for specific queries. It is a way to drive more traffic to your website.

SEO

Search Engine Optimization (SEO) is the process of making changes to a website to improve its visibility and ranking on search engines like Google. This helps increase the amount of traffic and potential customers to the website.

SMS Marketing

SMS marketing is a way for businesses to send promotional messages to customers through text messages on their phones.

Social CRM

Social CRM is a way for businesses to integrate social media channels into their Customer Relationship Management (CRM) tool.

Social Media Marketing

Social media marketing is a type of marketing that utilizes social media platforms to promote products, build brand awareness or drive more traffic to a website.

U

Uberall

Uberall is an add-on that helps you with getting found locally. With Uberall you can manage location listings, monitor & manage reviews, and improve local SEO all in one place.

Ubivox

Ubivox is an add-on that helps you create and send newsletters to your customers and manage email campaigns.

Upsell

Upsell means encouraging a customer to buy a more expensive or upgraded version of a product or service they are already interested in purchasing.

V

VAT

Value Added Tax (VAT) is a tax that is added to the price of goods and services in many countries around the world. The tax is usually a percentage of the total price and is paid by the consumer when they purchase the item.