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SEO Glossary

Want to understand everything about SEO? We've got you covered with simplified definitions of key terms.



A 404 page appears when you try to access a webpage that doesn't exist or can't be found. It usually displays an error message and returns the status code 404.


Alt Text

Alt text is a description of an image on your website and makes images more accessible for both people and search engines.


Domain Authority

Domain Authority is a score that is invented by Moz that predicts how likely a website is to rank well in search engines. Other SEO tools like Semrush and Ahrefs have their own variation on this. It's not a Google ranking factor.


Evergreen content

Evergreen content is content that is relevant, valuable and timeless. It provides a good SEO ranking, relevance and quality for your business.

External Link

An external link is a clickable link on a website that takes you to a different website or webpage outside of the current website you are on.


Google Index

The Google index is like a giant library with all the websites that appear in the Google search results. When you search for something on Google, it looks through this library to find the most relevant websites to show you.

Google Search Console

Google Search Console (GSC) is a tool with which you can see how your website is performing in Google. It shows traffic related data, and identifies any issues that may affect your site's rankings.

Guest Blogging

Guest blogging is when someone writes a blog post for someone else's website. The idea behind guest blogging is that the website receives valuable content, while the writer gets exposure for themselves or their own website.


Internal Link

An internal link is a clickable link on a website that takes you to another page within the same website.



A keyword is a word or phrase that people use to search information in search engines like Google. Websites create content around specific keywords with the goal to position themselves as high as possible in the search results.


Local SEO

Local SEO is the process of improving visibility and rankings in search engine results for local searches. For example, when people search for nearby restaurants or hairdressers.



marketgoo is an add-on that helps you with SEO by analyzing your website and providing recommendations for optimization.


Orphan Page

An orphan page is a webpage that is not linked to from any other pages on a website, making it difficult for users and search engine crawlers to find the page. Orphan pages are likely not being indexed by search engines because crawlers can't find them.



Robots.txt is a file that tells search engines which pages on a website they are allowed to access and which ones they should not access. It helps website owners control how their website is crawled and indexed by search engines.


Schema Markup

Schema markup is a type of code that helps search engines understand the content on a website better. Implenting this can help improve the website's visibility in search results and gain rich snippets.


Search Engine Optimization (SEO) is the process of making changes to a website to improve its visibility and ranking on search engines like Google. This helps increase the amount of traffic and potential customers to the website.


A sitemap is a list of all the pages on a website that helps visitors and search engines navigate and find content easily.