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A Guide to Internal Linking: What It Is and How to Do It

Internal linking is one of the most important aspects of SEO. It helps Google and other search engines understand your website better, and it can help you improve your website’s ranking in search engine results pages (SERPs). In this guide, we will discuss what internal linking is, why it matters, and how to do it correctly. Let’s get started!

Internal links are links on your website that link to other pages or posts within the same domain. That’s how they differ from external links. Internal links are helping search engines find and index all of your content, and they help people navigate easily through your site.


Brief Summary


An internal link is a clickable link on a website that takes you to another page within the same website.

The importance of internal linking and SEO

Internal linking is important for SEO for several reasons. First, it helps search engine crawlers easily find your content. When a search engine crawls your site, it will discover new pages through internal linking. If a page has no links to it, search engines can’t find it and will not index it. These pages are also called orphan pages.

Additionally, internal linking can help you improve the user experience by making it easy for visitors to find what they’re looking for quickly and easily. The more internal links you have on a page, the better your website’s navigation will be.

Best practices for internal linking

There are some basic principles you should follow when creating internal links:

  • Link naturally – don’t force-fit links where they don’t make sense. The link should flow naturally in the context of what you’re writing.
  • Use descriptive anchor text – use keywords in the anchor text to describe what the page is about, which can help search engine crawlers understand what the page is about.
  • Link to relevant pages – try to link to pages that are related to what you’re discussing in the content. This makes it easier for visitors and search engine crawlers to find what they’re looking for. For example, if you’re writing a blog post about SEO, make sure to link it to other blog posts related to SEO.
  • Don’t overdo it – when linking internally, make sure not to link too often or too much – this could be seen as spammy by search engines and could have a negative effect on your rankings.

Internal linking is an important part of SEO and should not be overlooked. If done correctly, it can help your website rank higher on SERPs and improve user experience. We hope this guide has helped answer what internal linking is, why it matters and how to do it correctly.