How to prompt an AI website builder

A good AI website builder prompt describes your business, your customers, what visitors should do on the site and how it should look and feel. Start with that description, then improve the first version with short, specific follow-up prompts. A first prompt can be as simple as: "Build a calm, modern website for my physiotherapy clinic so busy patients can book an appointment quickly."

Why your prompt shapes the website

AI website builders use artificial intelligence to create and change a website from what you write in a chat, instead of you dragging every element into place. The builder can't read your mind and works from the input you give it. The clearer your description, the more likely the first version is to come close to what you had in mind.

What makes a good AI website builder prompt?

A good prompt for website design gives the builder the same details you would give a web designer. If you told a designer to "make something nice", they would come back with questions about your business, your customers, your style and what the site is for. Those answers help our Aida AI Website Builder too. It works best when you give them in your first prompt.

A strong first prompt covers these points.

• What your business does. Name the type of business and what you offer, such as treatments, products or services.
• Who your customers are. Describe your target audience in a few words, for example busy parents, local office workers or first-time buyers.
• What visitors should do. Name the one action that matters most, such as booking, buying or getting in touch.
• How it should look and feel. Give a mood, such as calm, playful or professional, and colours or a style if you have them in mind.
• The pages and sections you need. List what the site must include, such as prices, reviews, a menu, a contact form or a booking page.

That main action differs from business to business. A hair salon may want visitors to see styles, check prices and book. An online shop wants customers to browse, find collections and check out easily. A freelancer may want visitors to trust their work and send an enquiry.

You don't need design terms or technical skills for this. Plain, conversational words work well, just as they do when writing AI prompts for a chatbot. Describe your ideal website the way you would to a friend. A prompt that covers all five parts could read:

"I want the website for my physiotherapy clinic to feel modern and calm. Most of my patients are busy people with back or sports injuries. Include treatment pages, our team and reviews. I want visitors to trust the clinic quickly and book an appointment easily."

This gives the builder your type of business, a mood, your customers, your goal and the content to plan around.

From first prompt to finished website

You don't need to get everything right in the first prompt, because you can keep refining the site through follow-up prompts. With our Aida AI Website Builder, you get from first prompt to a published site in a few steps.

1. Describe your business, organisation or idea in the chat, or enter the address of the website you already have.
2. Review the first version, then ask for changes in the chat or edit text, images and sections by hand.
3. Keep updating the text, design, images, pages and features until the site looks and works the way you want.
4. When the site is ready, publish it with one of our plans, which include a domain free for the first year on selected extensions.
5. Wait for the website to go live, which can take up to 24 hours after you buy a domain.

Your site isn't live until you publish it, so you can try a change and see how it looks. If a change goes the wrong way, describe in the chat what you want instead, or edit that part by hand.

Our Aida AI Website Builder creates your pages, text and images from a short chat. Try it free for 14 days with no credit card, then choose a plan once you've tested your website.

Watch how prompting works in practice

Our video tutorial shows how to build a website with AI by prompting it well. It also includes prompt ideas you're welcome to copy for your own website.

Example prompts for different businesses

The prompts below are written for six types of business. Copy the one closest to yours and swap in your own details.

Hair salon website prompt

A salon website sells on looks and trust, so let visitors see photos of your work and testimonials before they book.

"Create a stylish website for my hair salon. Use soft, neutral colours and elegant typography. Highlight before-and-after photos, prices, customer reviews and online booking. I want the website to feel trendy, welcoming and professional."

Online booking comes with our Booking and Commerce plans, so choose one of them if clients should book on your site. Compare how many appointments a month each plan allows before you decide. Our Booking plan suits you if you mainly take appointments, and Commerce if you also want to sell products online. Once the first version is ready, carry on with follow-up prompts, for example:

• "Make the booking section more visible."
• "Add more space between sections to create a more minimalistic feeling."

Clinic and wellness website prompt

Healthcare and wellness businesses need websites that feel calm and reassuring.

"Build a professional website for my massage and wellness clinic. Include treatment pages, therapist profiles, testimonials, FAQs and online appointment booking. Use calming colours like blue and white, and keep the design clean and easy to navigate."

After the first version, you could refine it with prompts such as:

• "Rewrite the homepage headline so it feels more reassuring."
• "Add a section explaining what happens at a first appointment."

Online shop website prompt

An online shop needs to look attractive and be easy to buy from. A beautiful shop means little if customers struggle to check out once products are in the basket.

"Create a modern online shop for my handmade skincare brand. Include product categories, featured products, customer reviews and a mobile-friendly checkout. Use a minimal design and natural colours that keep the focus on the products."

You can then refine the shop with short prompts, for example:

• "Make the product descriptions more detailed."
• "Add a bestseller section to the homepage."
• "Create a promotional banner for free delivery."

For a shop, two more features are worth asking for:

• A newsletter signup form for news about products and offers.
• Social proof sections, such as reviews and ratings from other buyers.

Restaurant website prompt

Restaurant websites should feel welcoming and make visitors hungry. They also need practical details that are easy to find, such as your location and how to book a table.

"Design a warm and inviting website for my restaurant. Highlight the menu, opening hours, location and food photography. Use cosy colours and classic, easy-to-read fonts that make the restaurant feel authentic."

You can keep improving the website with prompts such as:

• "Add more food photos to the homepage."
• "Make the menu easier to read on mobile."

Until you have photos of your own dishes, describe the image you want and let Aida create one for you.

Freelancer or consultant website prompt

As a freelancer or consultant, your website has to explain your expertise clearly and build trust. Visitors to a consulting website should quickly understand what you do, who you help and why they should choose you.

"Build a personal brand website for my freelance consulting business. Include services, testimonials, case studies and a contact section. I want the website to feel modern, confident and approachable."

To make the site sound more like you, try follow-up prompts such as:

• "Rewrite the about section to sound more personal."
• "Make the homepage headline more focused on small business owners."

Blogger website prompt

A blog should make posts easy to read and encourage visitors to keep exploring. If you're about to start a blog, a prompt like this gives you a layout to build on:

"Create a modern travel blog focused on city guides, hidden gems and travel tips. Use large destination photos and a clean layout. Include featured articles, travel categories and a newsletter signup. I want the blog to feel adventurous and personal, and easy to read on a phone."

Once the blog is in place, you can refine it with prompts such as:

• "Use full-width destination photos at the top of each article so the blog feels more cinematic."
• "Suggest SEO-friendly travel blog categories and article ideas."

Ask the builder for advice

You don't have to work everything out on your own. If you're unsure about your homepage, your design or how to sell more, ask. Aida can suggest next steps and recommend improvements while you build, and every change is yours to review and approve before it goes live. Building your site then feels more like a collaboration than using a tool.

Questions such as these work well:

• "How can I get more visitors to buy from my online shop?"
• "Which colours work well for a wellness brand?"
• "What sections should a good hair salon website include?"
• "What makes a good call to action for a business consultant?"
• "What should I add to improve my local SEO?"

If you run an online bookshop, for example, ask how to sell more books. Then ask the builder to add the ideas you like, such as a staff picks section on the homepage.

Common prompting mistakes

Weak results can come from a few habits that are easy to change.

Being too vague

A prompt like "make it better" gives the builder very little to work with. Say what should change and why: "Make the homepage feel more modern and make the booking section easier to see."

Switching visual direction

If one prompt asks for a minimal look and the next for bright, playful colours, the website can end up looking inconsistent. Pick one direction and adjust it in small steps.

Changing everything at once

Your first prompt can describe your whole business. After that, ask for one or two changes at a time, because a follow-up prompt with many requests at once can make it harder for the AI to stay focused. Get the basics right first:

• The homepage, which sets the tone for the rest of the site.
• The overall style, such as the colours and fonts.
• Your core business sections, such as services, products or bookings.

After that, work through smaller prompts, such as "Make the hero section more welcoming" or "Add stronger calls to action". The hero section is the large section at the top of the page. A call to action that names one step, such as booking, buying or getting in touch, gives visitors a clear next move.

Giving commands instead of explaining

You usually get better results when you talk to the builder the way you would talk to a designer working on your site. Explain:

• What feels wrong at the moment.
• What you want more of.
• What your customers care about.
• The impression you want to make.

For example: "The website feels a bit too corporate. I want it to feel warmer and more approachable." You can also say how visitors should feel, as in "I want visitors to feel relaxed and confident."

Publishing without checking the text

Aida writes text for you, but we don't guarantee that what the AI writes is accurate. Read every page before you publish, and check your prices, opening hours, services and any claims about your business.

Prompts to use after your website is live

The builder stays useful once your website is live. Keep using prompts to improve it over time, for example:

• "Review my homepage and improve it for SEO."
• "Write blog post drafts related to my business."
• "Add a contact form with a stronger call to action."
• "Improve the booking flow so fewer visitors give up halfway."
• "Create a promotional section for seasonal products."

The booking prompt suits a salon or clinic that takes bookings on the site. The seasonal one helps an online shop before a summer or holiday campaign.

Keep your website personal

AI does much of the technical work, but your input decides how the site feels. A website still feels personal when your prompts include your personality, what your customers need and what makes your business different.

Your own photos are a good place to start. In our Aida AI Website Builder you can upload your own images, up to 20 MB each. Show your salon, clinic, restaurant, products or team.

Start with a simple conversation

Your prompts don't have to be perfect or technical. A simple conversation is enough to start: a few plain sentences about your business, your customers and the feel you want. Build your website with our Aida AI Website Builder, then refine it one change at a time.