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Marketing

Articles

  • Illustration of a press release editor with headline, quote, contact details, and a checklist of key press release elements.
    Marketing4 Jul 2025

    How to write a press release

    What are press releases and how do you write one? Read along as we go through examples and writing tips. You also get a template!
  • Illustration of a website blog post with social media sharing buttons and a share menu for Facebook, Twitter, LinkedIn, Pinterest, and WhatsApp.
    Marketing4 Jul 2025

    How to add social media sharing buttons to your website

    See our guide on how to install social media share buttons on your WordPress and our top 5 social media share buttons plugins.
  • Google crawler indexing website pages and displaying them in search results
    Marketing3 Jul 2025

    What is Google indexing and how do you get your site indexed?

    Read 8 great tips on how to get your website indexed faster and learn the process of Google indexing to ensure that spiders are crawling your website.
  • AI marketing dashboard showing email, ads, SEO, and audience performance with an AI insights panel suggesting strategy optimisations.
    Marketing2 Jul 2025

    AI marketing: how to use AI in your marketing

    Learn how AI can boost your marketing strategy. We cover how artificial intelligence can be used in marketing and show pros and cons.
  • Illustration of an audience analytics dashboard with demographics, interests, locations, and a target symbol representing finding the right target audience.
    Marketing2 Jul 2025

    How to find your target audience for your business

    Who is your target audience, and how do you find them? Our approach with 7 tips helps you tailor target groups for your business!
  • A/B testing illustration comparing two webpage versions, with version B achieving a higher conversion rate than version A.
    Marketing1 Jul 2025

    What is A/B testing?

    With A/B testing, you compare two versions to determine which works best. Do you want to know more? Read this article!
  • Market research dashboard showing audience insights, trends, survey results, and competitor analysis.
    Marketing1 Jul 2025

    Why market research is important

    An article teaching why market research is essential to a business, big or small. It also introduces you to the importance of accurate data analysis.
  • Illustration showing five steps to start a business, from finding an idea and researching the market to planning, funding, and launch.
    Marketing30 Jun 2025

    How to start your own business

    Do you want to start your own business but you don’t know how? This step-by-step guide will help you get started.
  • marketing
    Marketing27 Jun 2025

    What are cookies online?

    We've explained everything you need to know about cookies online. Read this article to learn everything about cookie banners & start following the cookie law!
  • Google AI Overview interface showing structured website content, ranking signals and sources feeding into an AI-generated search summary.
    Marketing27 Jun 2025

    How to rank in Google AI Overviews

    AI Overviews are changing Google's search results. Learn how it can affect your SEO and what you can do to boost your visibility.
  • marketing
    Marketing26 Jun 2025

    How much does Google Ads cost?

    Learn how much Google Ads cost, what affects the pricing, and how to get the most from your budget!
  • B2B vs B2C comparison showing business-to-business bulk orders and invoices alongside business-to-consumer shopping and faster checkout.
    Marketing26 Jun 2025

    What is B2B and B2C?

    We've explained everything you need to know about business to business and business to consumer and how they can make your business a success.