Aida is an AI assistant built into our products that is designed to help you set up and grow your business online. Aida helps with everything from finding the right domain name to building your website and creating content.

The name ‘Aida’ is inspired by Ada Lovelace, the 19th-century mathematician and visionary who laid the foundation for modern computing.

Aida helps you save time and cut costs by handling many of the tasks that would usually take up your day. It can create a professional website in minutes, help you secure a unique domain name, and generate polished marketing content or customer emails. By covering these key tasks, Aida makes it easier to launch and manage your business online.

No, Aida is included in our products, so you get the benefits of AI assistance at no added cost.

All our AI tools are optional, and you can choose whether to use them or not. For example, in Website Builder you can select from a range of existing templates and write all the content yourself. Similarly, you don’t need to use the AI domain name generator to search for available domain names.

All our products and tools, including Aida, are hosted in European data centres powered by renewable energy.