| Suitable for | European SMBs, solo entrepreneurs, service businesses, local retailers, migrators | Creative freelancers, designers, tech-comfortable users |
| Price | Starts from €11.99/mo | Starts from €14.00/mo |
| Free trial vs Freemium | 14-day free trial | Freemium with Wix branding |
| Learning curve | ✅ No learning curve | ⚠️ Low-medium (Editor knowledge still needed) |
| Free domain | ✅ Domain included with plans | ✅ Domain included with plans |
| Professional email included | ✅ Email included with plans | ❌ Not included |
| Hosting included | ✅ European hosting included (all plans) | ⚠️ US + Ireland (multi-cloud) |
| European / local data hosting | ✅ EU data centres, EU-first by default | ⚠️ Data routed through US infrastructure |
| All-in-one plan (no hidden add-ons) | ✅ Domain + hosting + SSL + email all included | ⚠️ Email is not included |
| GDPR / EU data compliance | ✅ EU-hosted, EU standards by design | ⚠️ GDPR-compliant tools, but US data routing |
| Entry points for site creation | ✅ 3 options: describe idea, start from example, modernise existing URL | ⚠️ One option only, free form |
| Modernise existing website | ✅ Paste URL → Aida extracts essence → full rebrand instantly | ❌ Not available |
| Migration from other platforms | ✅ Yes | ❌ Not available |
| AI website generation from text prompt | ✅ Full site in minutes from idea description | ✅ Full site in minutes from idea description |
| AI chat as primary editor | ✅ Chat is the entire builder | ⚠️ Chat combined with the complex editor |
| Manual editor | ✅ Changing text with manual editing | ✅ Drag and drop |
| Addons | ✅ All included in one platform | ⚠️ Need to get addons from marketplace |
| Specialist AI sub-agents | ✅ 8 agents: SEO, Social, Sales, Competitive, Bookings, Marketing, Support, etc.(coming soon) | ✅ 4 business AI Agents |
| AI product descriptions | ✅ Via AI in Commerce plan | ✅ Via AI chat or dashboard |
| Dedicated dashboard for website builder | ✅ Yes | ✅ Yes |
| Online shop / product pages | ✅ Included in Commerce plan | ✅ Included in higher plans |
| Unlimited products | ✅ Yes | ✅ Yes |
| Payment methods | ✅ 10+ payment methods (local EU methods included) | ✅ All major credit cards and debit cards |
| Custom shipping rates | ✅ Yes | ✅ Yes |
| AI shop management via chat | ✅ Create products, pricing, catalog via chat or dashboard | ✅ Create products, pricing, catalog via chat or dashboard |
| Booking/appointment system | ✅ Manage and set up via chat or dashboard | ✅ Manage and set up via chat or dashboard |
| Blog | ✅ Blog functionality on all plans | ✅ Blog functionality on all plans |
| Page limitation | ✅ Unlimited pages | ✅ Unlimited pages |
| Expert support | ✅ 24/7 live chat support in English. 11 supported languages | ✅ 24/7 live chat support in multiple languages |
Pablo Fernández
Rob Willems