Where to put your logo on your website?

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We all know the importance of a logo. A logo represents your brand, it almost becomes a part of you, and it’s a way for people to recognise you. So, where to put a logo on your website is a common question, especially due to its importance.

The most common way is to place your logo on the top left of your website. When you place your logo to the top left, it helps your visitors identify which website they’re visiting if they’re just quickly browsing through.

Another reason for it being the most common way to place your website logo on the top left is that we normally read from left to right as native speakers of the English language. This has also been adapted into website design; everything we read is situated from left to right.

Why should you place the website logo to the top left?

Readability, consistency, and user experience are not the only reasons we place our website logo’s top left.

Nielsen Norman Group has recently written a study on this subject. The study has proven that a left-aligned website logo provides several advantages. One of them, which’s not yet mentioned, is that a left-aligned website logo enables easy navigation to the home page. In addition, the study has also shown that when your customers’ scroll to see your products and services, in some cases, the logo follows, which increases the level of brand recognition.

Keep in mind that while the design is essential when you first build your website, user experience is more important. Also, make certain that your entire website is easy to handle, modern, sleek, and that one can navigate your content effortlessly.

When to break convention

Language

Going back to the point on how English native speakers read. If your website is directed to Arabic-speaking people, you should break the convention pattern of top-left logos. This is because Arabic native speakers read right to left, opposite of English native speakers. This is all in the spirit of improving the end-user experience.

Mobile devices

Hamburger buttons. The hamburger button that is typically placed on the top left on mobile phones is becoming a popular design pattern. The hamburger button allows for easy navigation without too much hassle. All you need to do is click on the hamburger button, and the navigation bar pops up, and you can decide which page to visit next. As we are utilising our mobile phones (even more so than our computers) this design is very beneficial.

Other aspects to consider concerning your logo:

Logo PNG

PNG (Portable Network Graphics) is the best way to have your logo designs delivered. The key factor in a logo that is delivered in PNG is that it does not lose it’s quality when compressed. In addition, PNG supports all colours and backgrounds.

Colour

In addition to considering the design of your website logo, also consider the colour. Remember always to have the user experience in mind when deciding on the colour. Also, contemplate what colour your logo’s background should have.

Tip: Make sure that your colours are aligned. Your logo colour should, in the best-case scenario, match with the rest of your website.

Logo size for website

Don’t overthink your logo size. Your logo should be clear and easy to read and understand. Thus, don’t oversize or minimise your logo size. Keep it somewhere in between; that’s easy on the eyes. You don’t want an oversized logo that might steal attention from the rest of your website or a too-small logo size that makes it hard to notice.

Tip: Don’t cut off your logo! Make sure that your logo is placed beautifully on your website without the feeling of overcrowdedness.

Place your logo everywhere

Besides having your main logo on the top-left of your website, you should place it elsewhere as well. You should place the logo, for example, on images you have published, on your website’s footer, and even in your online shop if you have that. This is all to make sure that your brand comes across and is recognisable.

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