Marketing

Articles

  • marketing
    Marketing5 Dec 2024

    How to reach your target audience: a workshop with examples

    How do you reach out to your target audience? We have created a Workshop so you can create a customised marketing plan for effective communication to your target group.
  • Illustration of five copywriting formulas—AIDA, PAS, BAB, 4Ps and FAB—shown as structured writing frameworks beside a content editor.
    Marketing5 Dec 2024

    The 5 best copywriting formulas

    Here you get 5 of the best copywriting formulas, making it much easier to write convincing texts for websites, ads, and emails.
  • marketing
    Marketing26 Sept 2024

    How to improve your website’s end user experience?

    What is UX? Find out what user experience design is and how you can improve your end user experience easily. Read our 3 great tips that will elevate your UX.
  • Brand website mockup showing customer reviews, verified badges, secure checkout and trust signals that build brand trust.
    Marketing26 Sept 2024

    What is brand trust?

    Building brand trust is essential for sales and conversion. Learn key ways to build and maintain brand trust in this guide.
  • Illustration of a content writing editor with text formatting tools, article placeholders, a pen and document icon, and a content writing information card.
    Marketing23 Aug 2024

    What is content writing?

    Read all about the importance of content writing and how to create good content. Good content writing will benefit your content marketing efforts.
  • marketing
    Marketing15 Aug 2024

    What is a content calendar?

    Discover how content calendars boost SEO and ecommerce. Learn the benefits and steps to creating a content calendar.
  • Content audit dashboard showing website pages reviewed for traffic, SEO performance, and actions to keep, update, remove, or merge content.
    Marketing1 Aug 2024

    What is a content audit?

    Your content is an asset. A content audit ensures you have the right content for your audience. We'll show you how to run a content audit.
  • Website mockup showing a logo placed in the top-left corner of the header, highlighted with an arrow and “Top left – Easy to find” callout.
    Marketing12 Jun 2024

    Where to put your logo on your website?

    Your website logo is vital. We'll guide you on some important aspects to consider such as where to put your logo on your website & your logo size for your site.
  • Illustration of a website page with internal links connecting to Home, Blog, Shop, and Support pages.
    Marketing12 Jun 2024

    A Guide to Internal Linking: What It Is and How to Do It

    Internal links are links on your website that link to other pages. They are helping search engines find and index all of your content.
  • marketing
    Marketing12 Jun 2024

    What is Social CRM?

    Read everything you need to know about Social CRM and what to keep a mind on when creating your Social CRM strategy.
  • Illustration of SMS marketing with a smartphone showing a promotional text message, a megaphone, and a customer growth chart.
    Marketing10 Jun 2024

    What is SMS marketing?

    Text message marketing can make your business a success. In this article, we'll discuss how to use text message marketing to benefit your business.
  • Illustration of customer acquisition channels such as search, email and advertising driving visitors to a website and converting them into new customers.
    Marketing10 Jun 2024

    What is customer acquisition?

    We've shared everything you need to know about customer acquisition costs. Read about the stages of customer acquisition and how they can benefit your business