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Amalie Friis Studio: Timeless interiors with a strong design DNA

Amalie Friis is an interior designer  and owner of Amalie Friis Studio, a Danish company that helps customers create beautiful homes with unique interior solutions and handmade wood furniture, designed to last for years.

Listening closely to her clients is at the heart of Amalie’s process. She always begins with a meeting to understand their specific needs and wishes. “I look at what kind of environment the design will fit into, so I can create something that is both unique and personal,” she explains. Her goal is to design interiors and furniture that blend into and respect their surroundings while adding a personal touch.

Amalie Friis

Timelessness over trends

Rather than following trends, Amalie focuses on designs where aesthetics, durability, and quality go hand in hand.  “I strive to create timeless pieces that will remain relevant for many years – perhaps even generations,” she says. 

Her work always carries her distinct design DNA, something she was determined to communicate to her target audience from the start. “One of the first things I did after founding my company was to create a coherent visual universe across media and platforms, and on my website,” she explains. 

A portfolio website as an online business card

From the beginning, Amalie wanted a website to serve as an online business card and make her visible on Google. It also became a portfolio where potential clients could find inspiration and view her past projects.

After meeting with several web agencies that couldn’t quite match her vision, she decided to build the site herself using one.com’s Website Builder. “I wanted to have control over the design myself, and so I was recommended to use one.com’s Website Builder. It’s known for being user-friendly and flexible, and I could build a site without coding knowledge,” she recalls. 

For Amalie, a website is essential for any business that wants to be taken seriously. In her view, it shows customers you’re running a professional company, not just a hobby project, and ensures that you’re easy to find online.

Creative freedom to build a professional brand

Amalie found it easy to get started building her site with one.com’s Website Builder.
“There wasn't much I had to learn beforehand. Everything is clearly described in the Website Builder, which made the process quick and easy.” She especially values the creative freedom the platform offers. It allowed her to create exactly the layout she envisioned without restrictions. The result is a unique website that reflects her brand and graphic line.

A professional email address, set up through one.com’s webmail, has further strengthened her credibility when communicating with customers.

Amalie has been very satisfied with one.com, finding it a great fit for her needs and a valuable tool in her daily work. “I would definitely recommend one.com. It has been a great help in my business, and I will continue to use it in the future,” she says.