How to prompt an AI website builder

Guide: How to prompt an AI website builder

Take me straight to the prompt cheat sheet

Creating a website used to mean dealing with complicated design tools and templates, and juggling all kinds of settings. AI website builders have changed this. They let you build and improve a website simply by chatting. It becomes more like a collaboration than a process where you're using a tool. But like any good collaboration, the results depend on communication. The more clearly you explain your goals, customers, and vision, the better the website will become.

In this guide, we'll show you how to prompt an AI website builder effectively, share real examples for different types of businesses, and explain how to get better results through simple conversations with AI.

What is an AI website builder?

An AI Website Builder, such as Aida AI Website Builder from one.com, is a tool that uses artificial intelligence to help you create and customise a website through prompts and chat conversations.

Instead of building pages manually or editing every design element yourself, you can chat with the AI and explain what you want. The AI then generates layouts, text, images, sections, and design updates based on your instructions.

The best AI website builders also guide you

Even though you're always in control and the one who's writing the prompts, Aida AI Website Builder from one.com doesn't just wait for instructions. It also helps guide the process. If your prompt is missing important details, Aida AI may ask you follow-up questions to understand your business, style, or goals better.

You can also ask the AI for advice along the way, whether you need help choosing colours, improving your homepage, writing stronger calls-to-action, or deciding which sections your website should include.

This makes the experience feel much more like collaborating with a creative partner than using traditional website software.

Try Aida AI Website Builder for free

Why good AI prompts matter

An AI website builder is a powerful tool, but it can't read your mind. That's why it works best when it has a clear direction.

The same would be the case if you imagine that you had hired a web designer and said, "Make something nice."

That would result in a lot of follow-up questions, such as:

• What kind of business do you have?
• Who are your customers?
• What style and colours do you like?
• What should visitors do on your website?

An AI Website Builder needs the same details. The more context you give it, the better the outcome you get.

Start by explaining your business goals

Before you start chatting with the AI, think about what your website is supposed to achieve.

Different businesses have different priorities:

• A hair salon may want visitors to see hair style examples, check pricing, and book appointments.
• An online shop may want customers to browse products, discover collections, and complete checkout smoothly.
• A freelancer may simply want visitors to understand their expertise, trust their work, and be able to send inquiries.

When you explain your specific goals clearly, the AI will structure the website around them.

What makes a good AI website builder prompt?

The best prompts combine style and business needs. A strong prompt should include both: how the website should feel, and what the website should help visitors do.

What's so great about an AI website builder is that you don't need any technical skills to build a website or prompt the tool. One mistake some people make is trying to sound overly technical. But you don't need complicated design language to get good results. In fact, conversational prompts usually work best.

Imagine you're describing your ideal website to a friend:

"I want the website to feel modern and calm. Most customers are busy people looking for a physiotherapy treatment. I want them to trust the clinic quickly and book an appointment easily."

If you use a prompt like this, you give the AI emotional direction, customer context, your business goals, and functional requirements.

AI website prompts for different businesses

Naturally, needs and goals vary a lot from business to business, so to make this guide more concrete, we've created a list of examples for different businesses. Feel free to copy and use them when you're creating your website. And even if none of them match your business to the point, you should easily be able to tweak them to get good results.

Hair salon website prompt

Hair salons rely heavily on visuals and trust. Customers want to feel confident before booking.

Example prompt:

"Create a stylish website for my hair salon in Manchester. Use soft, neutral colours and elegant typography. Highlight before-and-after transformations, pricing, customer reviews, and online booking. I want the website to feel trendy, welcoming, and professional."

This gives the AI enough information to create something that feels aligned with your business.

You can then continue the conversation with follow-up prompts like:

• "Make the booking section more visible."
• "Add more space between sections to create a more minimalistic feeling."

Clinic and wellness website prompt

Healthcare and wellness businesses need websites that feel calm, reassuring, and trustworthy. Visitors may already feel stressed or uncertain before they arrive on the website. The design should help reduce that feeling.

Example prompt

"Build a professional website for my physiotherapy clinic. Include treatment pages, practitioner profiles, testimonials, FAQs, and online appointment booking. Use calming colours like blue and white and keep the design clean and easy to navigate."

After the first version is generated, you could continue refining with prompts like:

• "Rewrite the homepage headline so it feels more assuring."
• "Add a section explaining what happens during a first appointment."

Instead of adjusting the website manually, you simply continue guiding the AI through conversation in the chat window.

Online shop website prompt

Online stores need websites that look attractive and are easy to shop on. Having a beautiful website means very little if customers struggle to complete checkout once they've added products to the basket.

Example prompt

"Create a modern online shop for my handmade skincare brand. Include product categories, featured products, customer reviews, and a mobile-friendly checkout. Use minimal design and natural colours that keep focus on the products."

You can then refine the website further with short prompts like:

• "Make the product descriptions more detailed."
• "Add a bestseller section to the homepage."
• "Create a promotional banner for free shipping."

For e-commerce websites, you can also ask the AI to include:

• Product filters (colour, size, price etc.)
• Newsletter signup forms
• Social proof sections
• Related product suggestions

Restaurant website prompt

Restaurant websites should have a welcoming atmosphere, make visitors hungry with an appetising menu, and help them find important information such as location and contact details.

Example prompt

"Design a warm and inviting website for my Italian restaurant (restaurant name) in Leeds. Highlight the menu. Opening hours, location, and food photography. Use cosy colours and elegant typography that make the restaurant feel authentic and welcoming."

You can continue improving the website with prompts like:

• "Add more food photos to the homepage. *"
• "Make the menu easier to read on mobile."

*In the Aida AI Website Builder from one.com, you can upload your own photos to tempt guests with your most delicious dishes already from the first click. If you don't have a photo, Aida will suggest a suitable stock photo.

Freelancer or consultant website prompt

Freelancers need websites that explain their expertise clearly and build trust. Strong messaging matters a lot. Users should quickly understand what you do, who you help, and why they should trust you.

Example prompt

"Build a personal brand website for my freelance consulting business. Include services, testimonials, case studies, and a contact section. I want the website to feel modern, confident, and approachable."

To refine, you could ask the AI questions like:

• "Rewrite the about section to sound more personal."
• "Make the homepage headline more focused on small business owners."

Blogger website prompt

A blog-focused website should make content easy to read and encourage visitors to keep exploring.

Example prompt:

"Create a clean and modern travel blog website focused on city guides, hidden gems, and travel tips. Use large destination images, clean layouts, and easy-to-read photography. Include featured articles, travel categories, and a newsletter sign-up section. I want the website to feel adventurous, inspiring, and personal while still being easy to navigate on mobile devices."

When the AI has created your blog site, you can continue to refine it with prompts like these:

• "Make the blog feel more cinematic and immersive."
• "Suggest SEO-friendly travel blog categories and article ideas."

Ask the AI website builder for guidance

One of the biggest advantages of an AI website builder is that you don't need to figure everything out on your own.

A good AI website builder can also act like a guide during the process. If you're unsure about your homepage, your design, or how to sell more in your shop, you can simply ask.

The AI can suggest improvements, explain best practises, and help you make decisions as you build your site.

Ask questions like:

• "How can I increase conversions in my online shop?"
• "Which colours work well for a wellness brand?"
• "What sections should a good hair salon website include?"
• "What makes a good call-to-action for a business consultant?"
• "What should I add to improve local SEO?"

Here's what Aida AI Website Builder from one.com replied when we asked for help with conversions in an online bookstore:

Our question: How can I increase conversions in my online shop?

Aida's reply:  "Great question! Here are the most impactful things you can do for Haiku Bookstore's shop:  Make sure every product has a compelling description and a great image — shoppers can't touch the books, so words and visuals do the selling.

You could also add a "Featured picks" or "Staff favourites" section on your homepage to draw people in before they even reach the shop.

A few other high-impact ideas: add a discount coupon for first-time buyers, show how many items are left in stock to create urgency, and make the checkout as short as possible with minimal required fields.

Would you like me to implement any of these on your site?"

Our reply: Yes, please add a section for staff favourites.

Aida's follow-up question: Where should the Staff Favourites section go?

A: Homepage – visible to all visitors right away

B: Book page – Where shoppers are already browsing

C: Both – Add it to both pages

Our reply: Both

Aida then proceeded to add "Staff favourites" to both the homepage and the books page, including placeholder texts and images, ready for editing.

Do's and don'ts when prompting an AI website builder

To get great results faster when you're prompting an AI website builder, there are some do's and don'ts that are important to keep in mind from the beginning:

Don't be vague

When you're prompting an AI website builder, or any other AI tool for that matter, being too vague is one of the biggest mistakes you can make.

If, for instance, you write "make it better," the AI has very little direction to work with.

A much better prompt would be:

"Make the homepage feel more modern and improve the visibility of the booking section."

Stick with one visual direction

Another mistake is constantly changing visual direction. If one prompt asks for minimal Scandinavian design and the next asks for bright playful colours, the website can quickly become inconsistent.

Clear direction and gradual improvements typically produce better results.

Don't try to change everything all at once

Huge prompts with too many directions often create messy results.  AI website builders usually perform better when you make changes gradually.

Start with:

• The homepage
• The overall style
• Your core business sections

Then continue refining the website through smaller prompts.

For example:

"Make the hero section more welcoming."

Then:

"Add stronger calls-to-action."

Then:

"Optimise the page for conversions."

This step-by-step process usually creates cleaner and more professional results.

Talk to the AI like you would talk to a human designer

Most users get better results when they stop thinking about prompts as commands and start thinking about them as parts of a conversation.

It can be useful to imagine you're talking with a designer who's in the process of building or redesigning your website.

You can explain:

• What feels wrong
• What you want more of
• What your customers care about
• What impression you want to create

Example:

"The website feels a bit too corporate. I want it to feel warmer and more approachable."

You can also reference emotions directly:

"I want visitors to feel relaxed and confident."

Or

"I want the website to feel energetic and motivating."

This helps the AI make better creative decisions.

Prompts to grow your business after launch

An AI website builder, such as one.com's Aida, doesn't stop being useful once your website is live.

You can continue using prompts to improve and grow your website over time:

Examples:

• "Review my homepage and improve it for SEO."
• "Create 10 blog post drafts related to my business."
• "Add a lead capture form with a stronger call-to-action text."

If your business is a beauty salon or a clinic, you could ask:

"Improve the booking flow to reduce drop-offs."

If you have an online shop, this prompt might be useful when you're preparing for your summer campaign:

"Create a promotional section for seasonal products."

The best AI-generated websites still feel human

The goal of using AI is not to create a website with a robotic feel. Even when you're using an AI to build your website, you can achieve a creative and personal feeling if your prompts include:

• Personality
• Emotional direction
• Understanding of your customers
• Unique business goals

The AI website builder handles much of the technical work, but your input shapes the final user experience. That's why good prompts matter so much.

With the Aida AI Website Builder from one.com, you can also upload your own photos while building your website. This makes a big difference for the final result. Real images of your salon, clinic, restaurant, products, team, or workspace help the website feel more authentic and personal than stock photos alone.

Customers get a better sense of who you are, something which makes your business feel more trustworthy and human from the first visit.

Good prompts start with a simple conversation

With a good AI website builder, you don't need to spend hours adjusting rigid layouts manually to build a website for your business.

Instead, you can chat with an AI, explain your goals, and improve the website through conversation.

The key is to guide the AI clearly. The prompts don't have to be perfect or based on technical expertise. You simply need to explain your business, your customers, and the kind of experience you want to create.

Start with a simple conversation, refine the website step-by-step, and continue improving over time.  And remember, you can always ask the AI questions if you need guidance during the process. Good luck!

Try Aida AI Website Builder for free