UK dating website 'for ugly people' launches

A new dating website has recently launched in the UK, stating it has a new angle.

The new matchmaker site, TheUglyBugBall.co.uk, claims it is the first of its a kind, being a dating site for "ugly people".

"It's a sad fact that up to half of the UK is made up of ugly people yet amazingly nobody has ever thought of providing a dating service for them," Howard James, the site's founder, told London's Sun. "Just because they don't look like Kate Moss or Cheryl Cole doesn't mean they don't have a lot of love to give. We're scooping up these people and offering them a glimmer of hope - in many cases their first and only opportunity of meeting a member of the opposite sex."

Since the 1990s, James has created many dating sites targeting niches, such as those aimed at dog lovers or those over the age of 40. His latest site, TheUglyBugBall, has drawn more than 1,500 members during its initial five days.

James' website is in direct contrast to BeautifulPeople.com - a dating site for those with supposed superior qualities - which drew a lot of criticism for its requisites.