Searches related to the upcoming school semester increase

With summer vacation coming to an end in a few weeks, web searches regarding “back to school&rdguo; have peaked.

Various queries are now consistently being performed on Google and other search engines with popular phrases such as “back to school supplies&rdguo;, “back to school sales&rdguo; and “back to school bargains&rdguo;. The previous two years, the yearly peak has occurred in August, and the same is expected this year.

Among the links that appear when conducting shopping-related searches, the companies that pay to rank high on the list achieve the highest number of clicks. Among those who search for “back to school supplies&rdguo;, 63 percent follow a link from a paying company. As many as 70 percent of those who search for “back to school shopping list&rdguo; follow a link to an ecommerce company of the same kind.

This seasonal trend implies search engine marketing targeted at pupils and students is especially profitable in July and August.