Online footwear retailer unveils new website

Online sports and outdoor footwear retailer FitnessFootwear.com recently launched a new website to strengthen its stance in a competitive market.

The company said it designed a new kind of ecommerce platform by combining its knowledge of outdoor footwear products with corporate success in the United States. The new site features fewer pages to position consumers closer to the home page and those containing special offers and discounts.

"We made sure our customers are no further than three clicks away from our home page. That way no one can become lost in the depths of the website", FitnessFootwear.com Managing Director Luke Barlow said.

Inspired by "high street retailer outlets and supermarkets", FitnessFootwear.com is now broken down into distinct categories encompassing outdoor and running to toning and casual shoes.

FitnessFootwear.com was founded in 2004 and continues to grow by targeting a niche footwear market and providing fine quality footwear for a wide range of outdoor activities at competitive prices. The company has embraced the specialist approach and uses it to provide consumers with first-hand knowledge of their products.